Michael Smith's Avatar
Michael Smith

Co-Founder of Technology Service Provider, Appamondo.

How Which? Editorial and Digital Support has been combined to monetise customer journeys

Which Computing are one year past the launch of their intelligently designed Help Centre and according to Editor, Richard Parris ‘we wouldn't be without it’.

Continue Reading

The importance of reducing customer effort

In an ever-increasingly chaotic world, helping your customers create more time and space in their lives by reducing the effort required to communicate is paramount to the success of a brand or organisation.

Continue Reading

The Big Push - Article 50: an ongoing customer experience & service challenge for Government?

Having pulled the trigger on Article 50, the next couple of years will be an interesting period for the UK Government. After all, we the voting British public are in many ways customers who need to be listened to, managed in a positive way and whose loyalty the Government must ultimately seek to retain if it wants another term.

Continue Reading

Follow your digital leader: how you can profit from a disruptor

​We were always taught at school that their was no crime more heinous that copying someone else’s work and handing it in as your own. Yet, having read McKinsey’s white paper entitled ‘‘The Case for Digital Reinvention”, I reached the conclusion that their recommendation to organisations impacted by disruptors such as an AirBnB or an Uber is to do just that and follow the digital leader.

Continue Reading

Customer self-management: the all-new brand differentiator

Letting customers help themselves may seem a cop-out to the uninitiated. If the brand is the customer’s concierge, then surely you want an agent or colleague to metaphorically open the door and hold their hands as you walk them up the red-carpet.

Continue Reading

Why its time to reallocate marketing budget to enhancing customer service & experience

As the dust settles over the post-Peak and January Sales battlefield, customer service will continue to fight a rearguard action to close outstanding issues such as returns, credits and fulfilment.

Continue Reading

When Santa got stuck up the chimney: an omni-channel Xmas miracle

Despite what Amazon, DPD and countless other organisations tell you, Santa really does have the biggest distribution challenge of all on Christmas Eve.

Continue Reading

Why you must be able to personalise customer service at each and every touchpoint

As consumers, we share more data than ever. Because of this, we expect a personalised experience when we go online, enter a store or reach out to customer support with a question, query or issue.

Continue Reading

'Chat sh*t, get banged' - why brands should take heed of Jamie Vardy's words of wisdom

In an attempt at improving the level of home connectivity, I determined that today was the day that I was going to sign up to BT Infinity. So I naturally visited their website to see what packages were available to me.

Continue Reading

Black Friday: have retailers learned from their customers' experiences in 2015?

Despite record UK sales of £1.1 billion on Black Friday 2015, British shoppers were much less satisfied with retail customer service compared to the previous year.

Continue Reading

Drop us a note

If you want to explore what we do in more depth or are interested in a live demonstration of any of the technologies we deploy, then simply complete and submit the below form.

Give us a call

0843 224 9088

Get in touch

Tweet, Circle, Hangout or Message