CX & AI: Change for the 'Greater Good'
Written By
Michael Smith on the
21st of
June,
2023
In the race to capture online consumers, how many brands properly paid attention to the customer...
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How to keep Black Friday a positive CX in 2022
Written By
Michael Smith on the
22nd of
November,
2022
In 2010 Amazon offered huge discounts in the UK, hailing the arrival of Black Friday. So in 2022,...
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Is now the Winter of our discontent? CX at Peak
Written By
Michael Smith on the
8th of
November,
2022
Brands, retailers & online shopping businesses put Christmas to bed in terms of product and...
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CXorcising Customer Support: How to Avoid Sucking the Life Out of Your Brand
Written By
Michael Smith on the
25th of
October,
2022
Halloween isn’t actually that scary.
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'Tosspot Robots' Barred From Customer Service Centre
Written By
Michael Smith on the
11th of
October,
2022
Conservative councillor, Billy Flynn, recently expressed his opposition to chat-bot driven customer...
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Look after your Zendesk - why SaaS optimisation is important.
Written By
Michael Smith on the
6th of
September,
2022
In the post-pandemic world in which we live, we all understand the importance of personal health....
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Be Conversational This Christmas
Written By
Michael Smith on the
27th of
July,
2022
The art of intelligent conversation: the future of customer support
Written By
Michael Smith on the
30th of
May,
2022
Conversational Support - The Queue Busting Technology Trend for 2022
Written By
Michael Smith on the
2nd of
April,
2022
Having travelled to Europe recently on business, I had to join the inevitable queue to pass through...
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CX Trends: How to make customers fall in love with you
Written By
Michael Smith on the
8th of
March,
2022
Having digested a number of CX Trends reports, I am left with the distinct impression that what...
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